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New Email Rules in 2024: Authenticate or Get Trashed

This year, email authentication has become mandatory for marketers to ensure their messages aren't blocked or sent to spam by providers like Google and Yahoo. With rising concerns over spam and phishing, these new rules require the use of SPF, DKIM, and DMARC protocols to verify sender identities.

The Importance of Compliance

While it may seem like an additional hurdle, these authentication protocols are crucial for maintaining the integrity of email marketing. Without proper authentication, even legitimate emails risk being lost in the clutter of fraudulent messages.

The New Landscape for Marketers

Google and Yahoo's enforcement of these standards means that senders must now authenticate their email infrastructure, making it clear who is allowed to send emails on their behalf. This overhaul aims to combat the misuse of email by malicious actors and protect the reputation of legitimate marketers.

Preparing for the Change

Marketers should use the phased rollout in early 2024 to audit their current systems and implement necessary changes. By adhering to these authentication standards, businesses can ensure their emails reach their intended audience, optimizing deliverability and preserving the trust in email as a reliable marketing channel.

Steps for Compliance

  1. Audit Your Email Infrastructure: Identify gaps in your current setup.

  2. Implement SPF, DKIM, and DMARC: Ensure these protocols are properly configured.

  3. Collaborate Across Teams: Work with IT and marketing to streamline the authentication process.

  4. Monitor and Adjust: Continuously check compliance and make necessary adjustments.


While these changes may seem challenging, they are a vital step towards a more secure and trustworthy email ecosystem. By adopting these new rules, marketers can improve deliverability and maintain the effectiveness of their email campaigns in 2024 and beyond.

Partnering with Chibitek for Email Authentication Compliance

Navigating the new email authentication rules in 2024 can be overwhelming, especially for SMBs focused on core business operations. This is where Chibitek steps in. As an experienced IT partner, Chibitek offers comprehensive services to ensure your email infrastructure is compliant with the latest standards, such as SPF, DKIM, and DMARC.

Our recent partnership with EasyDMARC enhances our capabilities, providing advanced tools and expertise to manage the complex authentication processes. This partnership ensures your emails reach their intended recipients without being flagged as spam, freeing you from the technical burden. Use our free domain checker:

To explore how Chibitek can help fortify your organization's email security, contact us at +1 888-585-6823 or In a world where threats are evolving rapidly, taking a proactive stance toward cybersecurity is not merely prudent; it's a business imperative.


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